IDEAS TO ELEGANT WEB DESIGNS
Designed for the end-user
We break away from thinking like conventional designers, marketers, and thinkers. Hence for us, it starts with the end users. We put ourselves in the user’s shoes to understand what ‘experiences’ is really like. The creative side of us then has a solid platform to define colour, messaging, iconography, layout, and engaging interactions that reflects our understanding. Our motto “Show don’t Tell” is used to drive results with creativity and a strong sense of the end-goal in mind.
CREATIVE - DYNAMIC - EMOTIONAL
OUR DESIGN PROCESS
From strategy workshop, to defining user persona, setting up information architecture, and designing wireframes to pixel-perfect icons, we make sure that every step in the design process is followed diligently. The result is a mobile-friendly stunning B2B/ B2C design that acquires, retains and delights your user.
Captivating
SEO Friendly
Emotional
ATTENTION GRABBING WEBSITES
We don’t go overboard with the content or design elements. Rather we design and plan with great attention when it comes to building a narrative for a website. Be it an enterprise website or a playful learning one, we write meaningful stories for every audience establishing a deeper connection that accelerates growth – resulting in a UX that is user-centric, exactly what users want. This differentiates us from ten other design services available.
HOW DOES THE PROCESS WORK
REDUCE CHOICES
The Hick–Hyman law says more choices you give to your user, lesser will be the chances for him to make a decision. By keeping the visual design elements lesser, we increase the chances of user action on your website.
HICK'S LAW
PLENTY OF WHITE SPACES
Keeping enough white space is needed to consume the workmanship we craft. We believe in retaining the needed white space, keeping content, the king it is. We abide by the rule “nudge don’t push”. We rather have the customer wanted the product, then selling it to them.
NEGATIVE SPACE
STARTEGIC CTA PLACEMENT
A design – mobile-first or responsive design is of no worth if it doesn’t convert. We understand that and hence intelligently place powerful Call to Actions a.k.a. CTA that help the user take actions relevant to your business goals.
DRIVE THE CHOICE
SKILLFUL USE OF COLOURS
We apply the rule of Neuromarketing to select the perfect colour for your product. We follow the proven colour psychologies to implement the colorus that leave a positive impact and helps the user to take the desired action.
MATCH EMOTIONS
SENSE OF FAMILIARITY
If there is a brand face, we recommended to use it in the design. As it is important to increase familiarity and empathy. People connect and understand the concept. So it’s better to incorporate faces in your pages. A recognisable site pattern creates familiarity with it helping get the message across.
FAMILIAR PATTERNS
CONSISTENT BRANDING
In our process, we keep the branding colour, essence, and faces, consistent throughout the website. This makes the first impression long lasting, making the user experience memorable. We also create recognisable patterns to improve the site experience.