The Growth Paradigma
Growth Strategies and Guidance
Building and scaling a start-up as an entrepreneur requires hustle, finesse, and a whole lot of work. Harvard Consulting Service team is here with the playbook we used to grow from a start-up to a large company.
we help young companies grow using inbound marketing sales, and service.
Your company’s path to scale is unique. With our help, you can create a marketing plan custom to your company and ensure your business is on the road to success.
PLANNING
Planning
At the core of planning an effective marketing, sales, and service approach is embracing a set of guideposts to lead your strategy. We recommend the inbound methodology for start-ups. Broken into three main segments – prospect, engage, and deliver- inbound marketing has proven to be effective for start-ups who need fast growth on a limited budget. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.
Go to Market Strategy
Planning your go to market strategy is a critical step in ensuring your future marketing successes. Going to market might feel a little bit like you against the world; there are dozens of different channels you can target: from social media, to organic, to referral, but how do you know which one is best for your company?
Marketing Strategy Blueprint
We help you outline your annual marketing strategy, identify your most important initiatives, and track the right metrics all year long
Marketing productively requires a significant investment in time, energy, and money. As such, a solid marketing budget should be a critical component of your go to market strategy.
Build your brand and get your start-up and product noticed with this kit of PR and Branding guides and suggestions.
PROSPECT
Persona Development
As a young company, nothing is more important than driving traffic to your website. The easiest way to attract traffic to your website begins with understanding your target audience then producing content they love.
You can’t market a product or service without knowing who you are selling to. Thus, the first step in attracting visitors is creating a buyer persona for your ideal customer:
“Buyers personas are semi-fictional, holistic ideals of what your customers are really like, inside and out. They are based on market research and real data about your existing customers”
Customer Journey
At the core of any marketing campaign should be a thorough analysis of your customer’s journey. While you can’t understand , it is critical that you do have an idea of the major ones.
You’ve spent many long days getting your website live online and your efforts have paid off: it looks great, it’s easy to use, but you’re not quite done. You need a website that not only functions well but one that drives traffic.
Grade your website against the rest of web based on overall performance, mobile functionality, SEO optimization, and security operations
SEO and Keyword Planning
A great SEO strategy begins with your buyer personas.
They have a problem, you have the solution, but what steps will lead them to becoming a customer? The journey all begins with the first query they type into their search engine.
Figuring out what exactly that first search looks like is the key to developing an SEO strategy – these searches will end up forming the basis for your keyword strategy. How do you come up with these keywords and how do you ensure they are the right ones? Research potential keywords to see their historical stats and how they might perform
Blogging
You’ve perfected your persona and kicked butt with your keywords, now it’s time to start generating some killer content. At first, blogging might seem like a distraction from your company’s true goals, however, there are three important reasons why you shouldn’t dismiss content marketing just yet:
- Blogging grows your website’s credibility – unlike paid advertising, content continues to drive traffic long after it’s posted.
ENGAGE
Educate Prospects
Now that you’ve attracted website visitors, you need to engage them with your content and turn them into repeat visitors. As you provide more value to your prospects you will begin to build trust.
Engagement and Analytics
Measure the performance of your entire marketing funnel in one place with built-in analytics, reports, and dashboards. It’s everything you need to be a smarter, data-driven marketer.
Knowing how much to pay for ads is difficult. While it might feel like luck-of-the-draw, it doesn’t have to.
Sales
At the end of every interaction with a well-crafted inbound marketing team needs to be a sales team ready to receive leads and close deals. To truly make the most of your leads, it’s critical for your sales team to embrace the inbound sales methodology.
New to the concept of Inbound Sales? No problem! This is where we step into action.
Crucial to making the most of your sales team is use of an effective CRM.
DELIVER
Deliver
The cost of acquiring a new customer is dramatically higher than the cost of retaining an existing customer. Creating the final step of the inbound methodology, delighting customers should be treated with the same care and attention as all the other steps of the methodology.
arketing is becoming harder and harder everyday: it requires more analytics, more , more creativity. However, if done well it can also be less expensive, more efficient, and more beneficial to the customer.
WHY OUR ALL-IN-ONE E-COMMERCE SOLUTION IS THE BEST OPTION
For many companies, going live isn’t the glorious, revenue-driving, self-vindicating moment they dream of. In fact, it could be the exact opposite.
Being too occupied with development prevents software companies from giving their go-to-market strategy the attention it deserves. And instead of celebrating their hard work and success, many companies are often forced to hold their breath as they take their product to market with a hastily assembled DIY ecommerce platform that consists of only the bare minimum functionality and features.
In reality, an unreliable ecommerce solution will largely contribute to lost revenue on your ecommerce site. Wrestling to piece together multiple point solutions strips your business of valuable resources that could be best focused on improving your business’s core metrics.
Like most software companies, your company always wants to lead with your best foot forward. Here’s why an all-in-one ecommerce solution is your best option for protecting your company’s bottom line and streamlining your entire ecommerce experience.
OFFERING UNFAIR ADVANTAGE
1. Simplified Maintenance:
Running an effective ecommerce business means having the time and resources at your disposal to gain maximum exposure for your product. Development and support teams shouldn’t be occupied with keeping working parts of your online store intact; instead, they should be coding and testing the next iteration of your product
2. Superior Flexibility:
Harvard Consulting Service’s platform helps circumvent these issues by empowering your software company to build ecommerce experiences that are tailored to meet your exact needs. You have the luxury of delegating the most crucial tasks your company should master to a firm that is structured for one and one goal only. Bring results.
4. Advanced Security:
A common misconception about outsourcing environments is that they’re unsafe – especially for ecommerce. As outsourcing becomes the de facto means of building networks, older legacy configurations will stagnate and fail to deliver on comprehensive security measures.
4. Eliminates Back Office Administration:
Once a customer clicks on your checkout button, a series of processes kick into action. These include order fulfilment, product delivery, chargebacks, taxation compliance, and customer inquiries.
Does your company have the assets and, human resources to support these necessary functionalities?
As stated, as a leading ecommerce platform, we come equipped with both the technology and human expertise to manage the daily functions of even the busiest company.
5. Cross-Platform service:
Outsourcing your back office administration to a trusted ecommerce partner frees up valuable employee resources. Allowing experts to handle the complexities involved in cross-platform advertisement campaign management, for example, frees your resources up to promote, develop, and improve your company’s product further, instead of taking a crash course in advertisement compliance.
We offer an all in one solution that has proven over and over how a solid team can work in unison to balance the creative and technical side of business.
6. Action to the Words:
Building a great company is undoubtedly the main objective for any firm – and rightly so. But what happens after you’ve nailed your software and need to bring the product to market and begin selling to customers? Harvard Consulting alleviates the infrastructure and administrative headaches of busy companies, so they can focus on running their business. Our all-in-one platform brings together the software applications you love the most while making sure that your infrastructure is built for tomorrow’s demands.