SEO
Search Engine Optimization
It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts. The rankings of these search results are determined by Google’s algorithm. Although Google’s algorithm remains secret, years of experience in SEO have resulted in a pretty good idea about the important ranking factors. In our view, the factors in Google’s algorithm can be divided into two categories:
On-page SEO factors
Off-page SEO factors
How Does HCS help
One of the main advantages of the Harvard SEO approach is that it helps you create high-ranking content. Our SEO and readability analysis gives you detailed suggestions to create copy humans and search engines enjoy! Harvard Consulting Service SEO Premium will even help you optimize your content for synonyms and related keywords, and on top of that, you can boost your site structure with our internal linking suggestions.
Want to take a deep dive in SEO? Together with all handy features of Harvard Consulting Service SEO Premium you’ll get access to all our premium features, for instance on SEO copywriting and Local SEO. Find out how to outrank your competition!