Real Estate & Digital Revolution
Digital Real Estate
Time and time again, one of the biggest issues we see agents face is a lack of a clear, unified real estate marketing strategy. There once was a day when managing your marketing on a single channel (like the newspaper) was enough to get you the phone calls you needed to build a successful year.
Now, real estate agents have to deal with multiple channels across the internet from Zillow to social media, each with their own message, each that need to work in tandem with one another. This complexity makes it easy to get frustrated. As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients.
SUCCESS IS 6 SERVICES AWAY
Modern Website
Many consumers search the internet to investigate products and services before they buy. Creating a website for your real estate business will show prospective clients what you have to offer. Include listings on your site and update them regularly — this will keep prospects coming to your site as they search for properties. You can also start a blog and create content optimized for SEO. This ensures your posts show up in prospect search results every time. And don’t forget to create interesting images for your posts. This infographic would make a great addition to any blog post or email marketing campaign.
Innovative Marketing Solutions
For a unique way to encourage prospects to visit your open house, set up pop-up shops in different rooms of the house.
This encourages potential buyers to explore each room, and you can work with the local businesses to determine discounts on goods that can be offered to the home buyers.
Virtual Property Tour
How can you pique buyer interest? Give them a sneak preview of what the home looks like by using a virtual staging website. Online staging saves you the time and money of physically staging the property. And a 2018 study of 4,200+ homes found 85% of staged homes sold for 6-25% more than un-staged homes.
In real estate, virtual tours refer to simulations of existing locations, composed of multimedia elements such as videos and still images. They may also include effects like music, texts, and narration.
A virtual tour is also known as a 3D tour or a panoramic tour, reminding us of Street Views on Google Maps. It allows property managers to demonstrate for-sale or for-rent homes digitally so that buyers could see the inside of an apartment building online.
In other words, virtual tours help people experience your location remotely.
Social Media Promotions
Social Media like Instagram is another tool to get in touch with home buyers, promote your listings, and grow your brand. And your most beautiful images can reach even more people with a paid promotion.
Instagram ads allow you to pick a target audience, budget, post type (e.g. image, video, carousel), and length of your promotion. Take sweeping shots of the home’s exterior and surrounding landscape using drone photography. Let us use a drone or use a drone service, to capture the perfect shot. Use the photos to add an excitement factor to your listings. Video can be used to supplement your virtual tours or walkthroughs and show exterior features like patios and pools. Use the photos to add an excitement factor to your listings.
Leverage Referrals
Did you know 39% of sellers using a real estate agent found that agent through a referral from friends or family? If you’re not asking for referrals, you should be.
Follow up with buyers a few months after they’ve settled into their new home to ask how they’re doing, and include a referral request in your email.
Videos & Webinars
It’s no secret that video can be a powerful tool for realtors. And it doesn’t have to cost thousands. Whether you go for a highly produced video like the one below featuring client testimonials, or use video software to record a message from your laptop pitching your services to a potential client, video can be a way to set yourself apart from the crowd. Want to make it easy for potential buyers or sellers in your area to understand the current market? Partner with a local lender, title company, or even your favourite staging service and host a webinar on a topic that will interest those thinking of making a real estate move.
WHY OUR ALL-IN-ONE E-COMMERCE SOLUTION IS THE BEST OPTION
For many companies, going live isn’t the glorious, revenue-driving, self-vindicating moment they dream of. In fact, it could be the exact opposite.
Being too occupied with development prevents software companies from giving their go-to-market strategy the attention it deserves. And instead of celebrating their hard work and success, many companies are often forced to hold their breath as they take their product to market with a hastily assembled DIY ecommerce platform that consists of only the bare minimum functionality and features.
In reality, an unreliable ecommerce solution will largely contribute to lost revenue on your ecommerce site. Wrestling to piece together multiple point solutions strips your business of valuable resources that could be best focused on improving your business’s core metrics.
Like most software companies, your company always wants to lead with your best foot forward. Here’s why an all-in-one ecommerce solution is your best option for protecting your company’s bottom line and streamlining your entire ecommerce experience.
OFFERING UNFAIR ADVANTAGE
1. Simplified Maintenance:
Running an effective ecommerce business means having the time and resources at your disposal to gain maximum exposure for your product. Development and support teams shouldn’t be occupied with keeping working parts of your online store intact; instead, they should be coding and testing the next iteration of your product
2. Superior Flexibility:
Harvard Consulting Service’s platform helps circumvent these issues by empowering your software company to build ecommerce experiences that are tailored to meet your exact needs. You have the luxury of delegating the most crucial tasks your company should master to a firm that is structured for one and one goal only. Bring results.
4. Advanced Security:
A common misconception about outsourcing environments is that they’re unsafe – especially for ecommerce. As outsourcing becomes the de facto means of building networks, older legacy configurations will stagnate and fail to deliver on comprehensive security measures.
4. Eliminates Back Office Administration:
Once a customer clicks on your checkout button, a series of processes kick into action. These include order fulfilment, product delivery, chargebacks, taxation compliance, and customer inquiries.
Does your company have the assets and, human resources to support these necessary functionalities?
As stated, as a leading ecommerce platform, we come equipped with both the technology and human expertise to manage the daily functions of even the busiest company.
5. Cross-Platform service:
Outsourcing your back office administration to a trusted ecommerce partner frees up valuable employee resources. Allowing experts to handle the complexities involved in cross-platform advertisement campaign management, for example, frees your resources up to promote, develop, and improve your company’s product further, instead of taking a crash course in advertisement compliance.
We offer an all in one solution that has proven over and over how a solid team can work in unison to balance the creative and technical side of business.
6. Action to the Words:
Building a great company is undoubtedly the main objective for any firm – and rightly so. But what happens after you’ve nailed your software and need to bring the product to market and begin selling to customers? Harvard Consulting alleviates the infrastructure and administrative headaches of busy companies, so they can focus on running their business. Our all-in-one platform brings together the software applications you love the most while making sure that your infrastructure is built for tomorrow’s demands.