Made To be Inspire
Pinterest advertising clicks so well with Pinners, it’s kind of inspiring.
Pinterest is a discovery platform. Almost all searches on Pinterest are unbranded, which means Pinners are open to new ideas and products. In fact, 73 percent of Pinners say content from brands makes Pinterest more useful.
We’ll dive in to the differences between Pinterest ad formats and provide a step-by-step guide on how to advertise on Pinterest. Plus, we’ve assembled the most Pin-worthy ad tips along with Pinterest ad examples you’re going to want add to your next mood board.
Pinterest Leading In Prospecting
Pinterest ads offer marketers the chance to earn awareness and consideration from Pinterest’s 250 million users early in their consumer journeys. And connecting early works: 98 percent of Pinners say they’ve tried new things they found on Pinterest, versus 71 percent on other social media platforms.
Beyond driving awareness, brands using Pinterest ads’ targeting capabilities see results. More than half of Pinterest’s users have made a purchase after seeing business content on the site.
And Pinners spend 29 percent more than non-Pinners, delivering an average of $2 in profit for every advertiser dollar.
A Visual Delight
Pinterest is a unique social media platform with 300 million users who are highly engaged and predominantly female. Some people say that Pinterest is the only platform where users actually want to see ads from brands they love because Pinterest is all about visuals.
How to advertise on Pinterest in four steps:
- Pick a pin: Promote your best pins so they appear in the most relevant places.
- Decide who sees it: Set up targeting so the right people see your ads.
- Pay for results: Choose to pay for engagement or visits to your site.
- Track what’s working: Once your campaign starts, see how it’s doing and make changes.