E-Commerce Product Photography
We offer Product photography in all its forms, they represent the very essence of a brand. A photography can shape a prospect first impression.
We can provide you with images that:
ENGAGE
CHARM
CONVERT
WHAT IS PRODUCT PHOTOGRAPHY
Product photography uses specific techniques to showcase products in an attractive way and entice potential buyers to purchase specific products.
Product photography is an essential part of both online and offline advertising for successful catalogues, brochures, magazine ads, billboards, online ads and company websites, specifically when selling products direct to consumer.
IMAGES KEY ELEMENT OF BRANDING
Branding should be central to every decision your company makes, including:
- Your social media posts
- Website updates
- All your marketing efforts.
And images are at the helm of your brand. They are the first to grab attention, instill trust, and invite customers to take a further look.
SEDUCING IMAGES
Photos are a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.
The quality of a product photo reflects your brand image, creating the infamous first impression.
The key to making the most of their first impression is to present polished, professional images that evoke maximum engagement.
Your images represent your product’s perceived value and quality. They speak directly to your target audience
PRODUCT IMAGE
The first are clean-cut, white background, product-only images.
These should include your featured product, and a variety of images showcasing your product from different angles.
The first reason is to create a ‘knockout’ of the product where it appears to be floating on the background. During editing, for the client we extracts the product and cleans the background up before placing the image into their product catalog.
SCALE IMAGES
tells the viewer all they need to know about the product’s size
Creating scale is a photography approach that defines for the viewer, how big or small a product is. It allows the shopper to view how the product looks and is used. It helps them visualise how the same product might work for them.
PRODUCT GROUPING
Define variants & collection choices
Group product images are a way to demonstrate options to the buyer. These can be a collection of women’s make-up that might include multiple variations on the products in the group or the same product that comes in variations. A grouping is a way to depict the shape, variety, and the size of the products in one product photo.
STYLIZED PHOTOS
Product photos with colored/textured background and props (no model)
A stylized photo shoot is a popular trend that integrates different designs together in one picture… to which there are many different varieties. Product photo styling is the method of conceptualizing or making a visual story involving your product. Complementary props don’t just add visual effects on a product photo, but it conveys the message that the product is used and works with such objects. Props and location are essential here since they help convey the functionality and usefulness of the product to potential customers.
LIFESTYLE SHOTS
Real life use of products
‘In-context’ product photographs show the product used in a manner they were designed for. Some designers will create a catalog, or webpage, showing the product and the in-context aspect of the product in use. Lifestyle product images are similar to in-context action product photos. Here, the model is outdoors but we do not know much more than that, like where or why.
It is all about her and the product she is wearing in the outdoors. This guides the viewers to focus on the product only, allowing them to decide if the product is what they want.
