Young & Visual
You can also advertise on Instagram through the Facebook Ads Manager. Instagram has over 1 billion monthly users globally. That’s a little less than half of the number of users on Facebook. The majority of users are between the ages of 18 and 34.
There are three ways that you can advertise on Instagram:
- Promote posts and stories directly from your Instagram professional account.
- Create ads from your Facebook Page and promote them on both Facebook and Instagram.
- Create ad campaigns in the Facebook Ads Manager to access full targeting capabilities.
I recommend taking the third option and creating custom campaigns for your audience on Instagram.
Instagram & Brand Awareness
Instagram can also help you grow your brand awareness and introduce new products. 80% of Instagram users have made a purchase based on something they discovered on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
All in the Image
The most common post on Instagram is an image post. When posting images, share a variety of photos. Variety will show your brand is diverse and engage your followers in different ways.
It’s also important to remember that Instagram users are looking for genuine posts from brands — not blatant advertisements. Try to capture your company culture with lifestyle shots and behind-the-scenes looks. Avoid posting too many photos of your product.
Behind-the-Scenes Posts
These posts offer a glimpse into the part of your business that people don’t normally see. It’s important that they don’t look staged — authenticity is key!
Great content can be right in front of you … on your employees’ Instagrams. (Just be sure to tag or credit the original poster.) Reposting photos from your employees is an easy way to curate authentic content and humanize your business. Not only will your audience engage with your brand, but they’ll also start to “bond” with your employees.
Instagram & Brand Awareness
Educational posts offer snackable tips on how to do or make something. The photos or videos usually present the instructions in a way that are quick and easy to follow. They often attract an audience that can easily be led to consume much of the later content for their drive to be instructed and educated on a topic.
Influencers Posts
Influencer posts use the fame of a celebrity or well-known public figure to promote your brand. These posts often include a visual of the influencer using or interacting with your product. One of the main benefits of influencer posts is gaining the attention of another audience.
User-Generated Content
Similar to employee reposts, user-generated content (UGC) is curated content from your fans and followers. Your tagged posts and posts with your brand hashtag are a great source for UGC.
Sharing your fans’ and followers’ photos not only make the original poster feel good, it also shows that you truly care about your customers. Just be sure to credit the original post with a tag or in the caption. To repost user-generated content, screenshot and crop the original post or use a reposting app like Repost for Instagram.
Newsjacking (Trending Holiday Posts)
It seems like there’s a “holiday” for everything these days. Events like National Sibling Day and National Ice Cream Day generate a ton of engagement on social media. Join in the fun by participating in a local, national, or world trend. A newsjacking post is a great way to post humorous content that relates to light-hearted events.
