Medical & Healthcare Industry
Medical Strategies
Putting together innovative medical marketing and consulting strategies for medical practices can be a daunting and often downright confusing endeavour.
With what seems like endless marketing and advertising channel options and oftentimes contradictory information online about what is the best fit navigating these waters can seem treacherous.
The last thing you want to do is end up making a wrong decision and spending time, money, and valuable resources to find out the initiative was a waste of time and ineffective at growing the practice.
MEDICAL & HEALTHCARE STRATEGIES
Optimize your online patient experience
Today more than ever, potential patients are searching on the web for local physicians and healthcare services.
Patients are taking their health into their own hands and by doing so care more and more about establishing a know, like and trust relationship with a potential practice before walking through the doors or book an appointment.
Improving your patient’s experience on your website will significantly increase patient leads and retention.
Designed for Mobile Devices
Most searches are done via mobile or tablet devices, so having a fully responsive medical website design is crucial.
Make sure your website design includes flexible images and website structures.
The practice website should be built for all platforms, so you capture the maximum number of website visitors and not just limited to desktop searches.
Page speed can be the #1 reason for a high bounce rate for your medical website.
Speed Matters
Slow website page speed will irritate your online users and deter them from staying on your website.
Websites that are difficult to navigate with slow page speed will give potential patients a negative experience.
A negative experience makes users more likely to leave your website to go to a competitor’s. It is critical to evaluate and put a plan together to improve website page speed to lower bounce rates and increase lead conversion.
Make Treatments & Services Visible
Layout practice treatments and services on the practice homepage.
When patients are visiting your practice website, they should find all your services and treatments quickly if your medical practice offers a wide variety of services down select to the main procedures and services that you want to feature.
When deciding on what treatments to promote, think of your ideal audience, key differentiators, and high revenue procedures. Your practice website needs to be built with proper medical SEO and keywords.
Social Media for Doctors
Social media marketing is an essential part of great medical marketing strategies and will help you share content and reach your ideal patient base.
Social media marketing for doctors is a massive contributor to driving traffic to your medical or dental practice website and search engine rankings.
Social media will help medical marketing strategies reach a broad audience and can be used as a critical lead generation tool. Not all social media platforms are alike, and not all social media is a good fit for your medical practice.
Develop local SEO strategy
Medical marketing for doctors has gone local.
That means that you need to invest time and energy into ranking your website in the 15-20 mile radius around each location for your practice. A big thing is if you want to rank for it locally. YOU NEED A PAGE FOR IT.
Another critical medical marketing tip for local SEO is to make sure you have individual pages for each location. If you are a multi-location medical practice, develop a landing page for each dedicated location that you have
Active Content Marketing Strategy
Medical marketing for doctors relies on a solid healthcare content marketing strategy. Content marketing increases your overall website traffic, grows organic search, improves brand awareness, and positions you as a thought leader in your specialty.
A well structured, well-performing blog can and should generate up to 50% of a websites organic traffic. Leverage data at the centre of your content marketing strategies. You can use this information to ensure you are writing about topics people are searching for and take a look at that is already ranking well and make sure you write a more detailed post.
Patient Reviews
Patient reviews are one of the top 3 most important local SEO factors when it comes to local search rankings.
That is a huge deal. 9/10 patients will pick your competitor if your reputation is bad online. What does this mean? Patient reviews are an essential way to convert potential patients and a huge reflection of your medical practice reputation.
When it comes to medical marketing strategies generating positive patient reviews needs to be at the top of the list!
We recommend leveraging technology to makes sure you succeed with generating reviews. The more you can automate, the more success you will have in generating new patient reviews.
Creating Videos
Video content created by your physicians is one of the most powerful and engaging ways to content with potential patients.
Video medical marketing helps physicians and medical practices reach potential patients and easily market themselves.
Video now receives substantially higher engagement rates than any other type of content, including images and blog posts.
Building a video content marketing strategy will help you, as the doctor promote your practices, talk specifically about medical conditions and your treatment approach and create a know, like and trust relationship with potential patients before they ever walk through the door.
As a physician, you probably get asked hundreds of questions per month by your patients.
Just jot those down, and I can guarantee you could very quickly come up with six months worth of topics.
Content That Relates to Patients
Sharing high quality before and after pictures of actual patient results can be one of the single most important medical marketing strategies, a practice that provides aesthetics services can do. When it comes to plastic surgery marketing, before and after photos are an absolute must in your medical marketing strategy.
Develop a large before and after gallery showcasing multiple examples of successful patient’s before and after for various surgical procedures and age ranges.
If your medical specialty is not cosmetic based consider working with a patient that is willing to share their treatment journey as a case study for your practice.
Sharing successful patient stories and educating the online visitors of your experience and expertise will turn online visitors into real patients.
This can be a highly successful part of your medical marketing strategy if done correctly.
Analytics Based Decisions
Understanding the medical marketing efforts that are most effective for your medical practice requires proper tracking and data and analytics reports.
Tracking and analytics will give you a fully comprehensive report on the progress of the medical marketing for your practice.
With tracking and analytics, you can target and re-invest in the marketing efforts that have proven successful.
Referrals Outreach
Successful medical marketing for doctors will include efforts to expand your healthcare network and increasing patient growth.
Physician liaison marketing is hiring a representative for your practice to meet with local referring doctors and medical practices to increase patient referrals for the practice.
Referral outreach can result in a significant increase in patient referrals and overall practice growth. Physician liaison marketing is especially an excellent fit for hospitals, surgeons, and specialty medical practices because their patient base is majority referrals from general practitioners.
WHY OUR ALL-IN-ONE E-COMMERCE SOLUTION IS THE BEST OPTION
For many companies, going live isn’t the glorious, revenue-driving, self-vindicating moment they dream of. In fact, it could be the exact opposite.
Being too occupied with development prevents software companies from giving their go-to-market strategy the attention it deserves. And instead of celebrating their hard work and success, many companies are often forced to hold their breath as they take their product to market with a hastily assembled DIY ecommerce platform that consists of only the bare minimum functionality and features.
In reality, an unreliable ecommerce solution will largely contribute to lost revenue on your ecommerce site. Wrestling to piece together multiple point solutions strips your business of valuable resources that could be best focused on improving your business’s core metrics.
Like most software companies, your company always wants to lead with your best foot forward. Here’s why an all-in-one ecommerce solution is your best option for protecting your company’s bottom line and streamlining your entire ecommerce experience.
OFFERING UNFAIR ADVANTAGE
1. Simplified Maintenance:
Running an effective ecommerce business means having the time and resources at your disposal to gain maximum exposure for your product. Development and support teams shouldn’t be occupied with keeping working parts of your online store intact; instead, they should be coding and testing the next iteration of your product
2. Superior Flexibility:
Harvard Consulting Service’s platform helps circumvent these issues by empowering your software company to build ecommerce experiences that are tailored to meet your exact needs. You have the luxury of delegating the most crucial tasks your company should master to a firm that is structured for one and one goal only. Bring results.
4. Advanced Security:
A common misconception about outsourcing environments is that they’re unsafe – especially for ecommerce. As outsourcing becomes the de facto means of building networks, older legacy configurations will stagnate and fail to deliver on comprehensive security measures.
4. Eliminates Back Office Administration:
Once a customer clicks on your checkout button, a series of processes kick into action. These include order fulfilment, product delivery, chargebacks, taxation compliance, and customer inquiries.
Does your company have the assets and, human resources to support these necessary functionalities?
As stated, as a leading ecommerce platform, we come equipped with both the technology and human expertise to manage the daily functions of even the busiest company.
5. Cross-Platform service:
Outsourcing your back office administration to a trusted ecommerce partner frees up valuable employee resources. Allowing experts to handle the complexities involved in cross-platform advertisement campaign management, for example, frees your resources up to promote, develop, and improve your company’s product further, instead of taking a crash course in advertisement compliance.
We offer an all in one solution that has proven over and over how a solid team can work in unison to balance the creative and technical side of business.
6. Action to the Words:
Building a great company is undoubtedly the main objective for any firm – and rightly so. But what happens after you’ve nailed your software and need to bring the product to market and begin selling to customers? Harvard Consulting alleviates the infrastructure and administrative headaches of busy companies, so they can focus on running their business. Our all-in-one platform brings together the software applications you love the most while making sure that your infrastructure is built for tomorrow’s demands.