Fashion Consulting & Marketing
Trending E-Commerce industries
Creating, developing and optimizing successful marketing campaigns. Considering how fast technology is changing markets, start-ups have experienced massive successes.
Creating, developing and optimizing successful marketing campaign is one of the most powerful tools in generating business, multiply or generate brand awareness, increase leads and drive sales.
However in fashion more than in any other business having control over the whole process from manufacture to photoshoots, passing for the showrooms, the marketing and the final sales is a key component. Being able to identify strategic partners could facilitate the go to market strategy and reduce costs.
SUCCESS IS 6 SERVICES AWAY
FASHION DESIGN
A B C of Fashion
Pattern Papers
Only a minuscule number of designers and manufacturers produce innovative high-fashion apparel. An even smaller number (mostly in Italy) produce haute couture. Most manufacturers produce moderate-priced or budget apparel. Some companies use their own production facilities for some or all of the manufacturing process, but most rely on separately owned manufacturing firms or contractors to produce garments to the fashion company’s specifications. An important stage in garment production is the translation of the clothing design into a pattern in a range of sizes. Because the proportions of the human body change with increases or decreases in weight, patterns cannot simply be scaled up or down uniformly from a basic template. Pattern making was traditionally a highly skilled profession. Whatever the size, the pattern—whether drawn on paper or programmed as a set of computer instructions—determines how fabric is cut into the pieces that will be joined to make a garment.
Assembly
The next stage of production involves the assembly of the garment. Here too, technological innovation, including the development of computer-guided machinery, resulted in the automation of some stages of garment assembly. Nevertheless, the fundamental process of sewing remains labour-intensive. This puts inexorable pressure on clothing manufacturers to seek out low-wage environments for the location of their factories, where issues of industrial safety and the exploitation of workers often arise. Assembled garments go through various processes collectively known as “finishing.” These include the addition of decorative elements (embroidery, beading); buttons and buttonholes, hooks and eyes, snaps, zippers, and other fasteners; hems and cuffs; and brand-name labels and other labels (often legally required) specifying fibre content, laundry instructions, and country of manufacture. Finished garments are then pressed and packed for shipment.
CREATIVE DIRECTING
Photo & Video Material
Once the clothes have been designed and manufactured, they need to be sold. But how are clothes to get from the manufacturer to the customer? The business of buying clothes from manufacturers and selling them to customers is known as retail. Retailers make initial purchases for resale three to six months before the customer is able to buy the clothes in-store. The process has to take into account the fact that you have to prepare the digital material beforehand sending the garments to a photographer for the Professional lifestyle and White background pictures.
Lifestyle Photoshoots
We know the perfect ingredients for a successful photoshoot. Creative Imagery is what reflect a brand’s attributes and core values. It should embrace the brand’s personality and lifestyle, and is the first thing that comes to mind when they picture your brand. We are well equipped and knowledgeable to bring together a creative team to make your vision a reality. We know how important it is to have brand aligned models, photographers and creative direction throughout this process. Consistently keeping our pulse on the trends, we can create and package line-sheets, campaigns and look-books with a fresh eye that connects emotionally to your end consumer.
FASHION MARKETING
Marketing Fashion
Marketing Channels
Marketing Plan
We are your one stop shop for your marketing and communication needs. At HCS we educate our team on your brand and the lifestyle it entails. We learn about the end consumer and target market so we can communicate efficiently to give them exactly what they are looking for. We do this by growing brand awareness with up-to-date trends in social media, creative media strategies, photoshoots, activations, product placements on celebrities and digital influencers that drive consumer interest and growth in sales. After fully understanding your brand and its goals, we work with each client creating a tailored package that works for their marketing, social and branding needs. Once this plan is approved by the client, we are ready to execute every detail in the plan keeping in mind the time-line, target audience and end goals.
Merchandise Placement
Closely related to marketing is merchandising, which attempts to maximize sales and profitability by inducing consumers to buy a company’s products. In the standard definition of the term, merchandising involves selling the right product, at the right price, at the right time and place, to the right customers. Fashion merchandisers must thus utilize marketers’ information about customer preferences as the basis for decisions about such things as stocking appropriate merchandise in adequate but not excessive quantities, offering items for sale at attractive but still profitable prices, and discounting overstocked goods. Merchandising also involves presenting goods attractively and accessibly through the use of store windows, in-store displays, and special promotional events. Merchandising specialists must be able to respond to surges in demand by rapidly acquiring new stocks of the favoured product.
Product Placement
SOCIAL MEDIA MANAGEMENT
Bloggers & Influencers Partnerships
Digital Marketing is constantly evolving and presenting new possibilities to promote a brands product. Our strong relationships with bloggers allows us to gift items to digital influencers who then effectively create awareness through their large social platforms, resulting in more traffic to your website, growth in sales, and brand awareness.
Social Media
This is for businesses that are new to social media and want to take their brand to the next level. Let us advise you on what social platforms you should be on, set up those accounts and jump start your pages for you. After studying your creative vision, your aesthetics and customer we are able to compose a formula that suits your needs. There is no such a thing as a unfavourable platform or channel of media just the wrong strategy for it.
Social Content Creation
This is for businesses who have a presence on social media but can’t seem to keep up with demand of consistent and original content. Let us help you create fresh imagery monthly that embraces the lifestyle of your brand and attracts the correct audience. After approval from the brand, we send the content to your team to post up at their convenience.
Social Media Management
SHOWROOMS & EVENTS
Creating The Atmosphere
We understand how critical a clear vision is for your brand and building that atmosphere helps display what the brand is really about. We work with your budget on a wide range of events and help you determine what is most beneficial for the brand’s image and market needs.
Having been involved in LAFW, NYFW intimate showroom events, live installations, pop-up-shops, store openings, we are educated to advise what kind of event is appropriate for your brand.
Fashion Shows
Fashion designers and manufacturers promote their clothes not only to retailers (such as fashion buyers) but also to the media (fashion journalists) and directly to customers. Already in the late 19th century, Paris couture houses began to offer their clients private viewings of the latest fashions. By the early 20th century, not only couture houses but also department stores regularly put on fashion shows with professional models. In imitation of Parisian couturiers, ready-to-wear designers in other countries also began mounting fashion shows for an audience that combined private clients, journalists, and buyers.
Digital Shows
We’ve never spent so much time online. Virtual dates, work meetings, pub quizzes and even hairdressing consultations – we’ve quickly adapted to the social-distancing restrictions that now dictate how we live our lives. Fashion was already on the brink of monumental change, with pandemic restrictions simply escalating the inevitable, and forcing the industry to rethink old ways. We’re always looking at our phones and most of us will have access to the internet, so you can see that digital takes over all aspects of our lives and pushes us into multidimensional ways of living. We have changed how we consume, so the need for fashion week has changed, too. Perhaps the purpose hasn’t, but the way we approach it has changed, so it’s only natural that fashion week’s format changes. Working in 3-D is much faster and it’s more sustainable for the environment to design your prototype digitally, because you don’t mass produce. It’s only when customers order the look that it’s made from scratch.
WHY OUR ALL-IN-ONE E-COMMERCE SOLUTION IS THE BEST OPTION
For many companies, going live isn’t the glorious, revenue-driving, self-vindicating moment they dream of. In fact, it could be the exact opposite.
Being too occupied with development prevents software companies from giving their go-to-market strategy the attention it deserves. And instead of celebrating their hard work and success, many companies are often forced to hold their breath as they take their product to market with a hastily assembled DIY ecommerce platform that consists of only the bare minimum functionality and features.
In reality, an unreliable ecommerce solution will largely contribute to lost revenue on your ecommerce site. Wrestling to piece together multiple point solutions strips your business of valuable resources that could be best focused on improving your business’s core metrics.
Like most software companies, your company always wants to lead with your best foot forward. Here’s why an all-in-one ecommerce solution is your best option for protecting your company’s bottom line and streamlining your entire ecommerce experience.
OFFERING UNFAIR ADVANTAGE
1. Simplified Maintenance:
Running an effective ecommerce business means having the time and resources at your disposal to gain maximum exposure for your product. Development and support teams shouldn’t be occupied with keeping working parts of your online store intact; instead, they should be coding and testing the next iteration of your product
2. Superior Flexibility:
Harvard Consulting Service’s platform helps circumvent these issues by empowering your software company to build ecommerce experiences that are tailored to meet your exact needs. You have the luxury of delegating the most crucial tasks your company should master to a firm that is structured for one and one goal only. Bring results.
4. Advanced Security:
A common misconception about outsourcing environments is that they’re unsafe – especially for ecommerce. As outsourcing becomes the de facto means of building networks, older legacy configurations will stagnate and fail to deliver on comprehensive security measures.
4. Eliminates Back Office Administration:
Once a customer clicks on your checkout button, a series of processes kick into action. These include order fulfilment, product delivery, chargebacks, taxation compliance, and customer inquiries.
Does your company have the assets and, human resources to support these necessary functionalities?
As stated, as a leading ecommerce platform, we come equipped with both the technology and human expertise to manage the daily functions of even the busiest company.
5. Cross-Platform service:
Outsourcing your back office administration to a trusted ecommerce partner frees up valuable employee resources. Allowing experts to handle the complexities involved in cross-platform advertisement campaign management, for example, frees your resources up to promote, develop, and improve your company’s product further, instead of taking a crash course in advertisement compliance.
We offer an all in one solution that has proven over and over how a solid team can work in unison to balance the creative and technical side of business.
6. Action to the Words:
Building a great company is undoubtedly the main objective for any firm – and rightly so. But what happens after you’ve nailed your software and need to bring the product to market and begin selling to customers? Harvard Consulting alleviates the infrastructure and administrative headaches of busy companies, so they can focus on running their business. Our all-in-one platform brings together the software applications you love the most while making sure that your infrastructure is built for tomorrow’s demands.