Consulting in Technology
Technology companies are driving and living disruption. Are you a disruptor, or the disrupted?
Harvard Consulting Service uses its experience working with global technology leaders to help companies:
- Build successful market growth strategies
- Innovate and design wide-ranging ecosystems and business collaborations
- Navigate complex tax and regulatory matters
- Improve organizational and operational effectiveness and leverage systemic agility
- Perform high-quality audits that promote trust and confidence in the capital markets
THE THREE STEPS TO SUCCESS
BUSINESS PLAN
If you’re serious about business, taking planning seriously is critical to your success.
For existing businesses, a robust business planning process can be a competitive advantage that drives faster growth and greater innovation.
A business plan is a documented strategy for a business that highlights its goals and its plans for achieving them.
Business plans outline a company’s go-to-market strategy, financial projections, market research, business purpose, and mission. The business plan is also a prominent tool used to secure investors and financing for a business.
MARKETING PLAN
A marketing strategy describes how a business will accomplish a particular mission or goal. This includes which campaigns, content, channels, and marketing software they’ll use to execute on that mission and track its success.
A marketing plan contains one or more marketing strategies. It is the framework from which all of your marketing strategies are created, and helps you connect each strategy back to a larger marketing operation and business goal.
Writing a marketing plan will help you think of each campaign’s mission, buyer personas, budget, tactics, and deliverables. With this information you can measure the success of your strategy.
SALES PLAN
Sales plans often include information about the business’ target customers, revenue goals, team structure, and the strategies and resources necessary for achieving its targets.
An effective sales plan should do the following:
- Communicate your company’s goals and objectives to your sales team.
- Provide strategic direction for your sales team.
- Outline roles and responsibilities for your sales team and leadership.
- Monitor your sales team’s progress to organizational goals.
HOW DOES THE PROCESS WORK
Identify your Questions
As you take steps to start your business, you may encounter road blocks. Our team is here to help you make informed decisions to overcome the present obstacles as well as the ones ahead.
Submit your Request
Submit your questions along with contact details where a team member can reach you. Due to volume, questions will be answered in the order they are received.
Get Your Consultation
One of our team members will conduct any necessary research required to answer your question if needed, and reach out via the contact details you provided.
Everything your business needs from start-up to success.
Summarize the challenges your business is facing and we will be able to let you know what value we can provide through our consulting services.
The timeline should outline specific project dates and deadlines for different parts of your project. At the very least, make sure you include the project start, final project deadlines, and any milestones in between.
Harvard Consulting Service helps brands capture attention
We are extremely good at having a clear understanding of the problem our client is looking to solve. Analysing relevant data to better support and understand our clients, including financial information and employment records.
Implementation of creative solutions to improve our client’s business performance. improve systems, processes, and organizational changes.
Accelerate your business growth with the help of our guidance: choose our startup consulting services to let your business grow bigger
TAKE THE RIGHT STEPS
We offer unique expertise that blends diverse entrepreneurial experience, practical solutions, and real business insights in our startup consulting services. We help you to identify the most critical next steps, help them get executed and advice for greater return on investment. We solidify a proven structure to create a winning roadmap.
VALIDATE YOUR PROPOSITION
We ask the big questions starting from who is your customer, what problems you are trying to solve, how does your product solve the market problem and what are the key features that might give you a headstart.
We encourage you to start with a business model canvas which is a one-page strategy consulting for startups describing the high-level strategic details of your product vision.
TEST YOUR ASSUMPTIONS
It is the potential buyers of your product to start with for lean market validation. As one of the trusted startup consulting firms, we know the struggles of startups. Hence we recommend after you pen down your assumption list, reach out to a sample of your potential audience to check if they resonate. A few well-phrased questions can yield interesting customer insights
Unveil potential business threats and reduce long-term losses with Harvard Consulting Service's expert technology consultation
THE RIGHT VALUE PROPOSITION
We help you craft a compelling value proposition being one of the most important steps in developing your product and business. We include this step in our small business consulting services. In essence, your value proposition should always:
- explain the problem your product solves or the value it offers.
- directly speak to your customer
- pass the “so what” test answering why your customer should care for your product
- clearly define the benefits that your product / service offer to your customers.
VALIDATE YOUR PROPOSITION
Define a strategic-level blueprint for converting your value proposition into a product. Think about your roadmap and milestones, not just in terms of feature list but from customer value stand-point. A few minutes of research based on the data gathered on your target audiences’ persona help you prioritize features and fixes.
GO TO MARKET STRATEGY
A go-to-market (GTM) strategy is a step-by-step plan created to successfully launch a product to market. A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution. Creating a go-to-market plan can prevent many of the mistakes and oversights that can tank new product launches. Poor product-market fit and oversaturation can dampen a launch — even if the product is well-designed and innovative.
Financials & Data
If you have traction, use it to create a foundation for your growth goals and projections. If you don’t, you’ll have to rely on some key assumptions when creating your financials (and be ready to communicate those assumptions to investors). In a pinch, you’ll have to rely on industry benchmarks.
Let’s use a SaaS model to illustrate what this looks like.
You’ll need to have data or make assumptions about the following metrics (we’ll use some sample metrics below):
● Your total addressable market
● What the competition is doing
● Development or product costs
● Timelines to market
● Parallel or supporting technology
● Financial standing of your customers
Pitch Deck & Elevator's Pitch
An elevator pitch, in its simplest form, is a succinct and persuasive sales pitch. As mentioned above, an elevator pitch is the idea that you only have a limited amount of time to get your message across. An elevator pitch can happen at any stage of the sales process, whether you’re closing a deal with a client, pitching yourself to a potential employer or getting your project approved by upper management.The majority of elevator pitch situations are premeditated and you can arrive in the elevator with a script, or at least an outline, so to speak. We will now break down some of the key things to consider when crafting an elevator pitch. In trying to keep below the 2 minutes mark, a pitch deck should be realized of no more than 15 slides. Remember better leaving your audience wanting for more than begging for less.